Overview:
WMF (Württembergische Metallwarenfabrik) executed a targeted video campaign to relaunch their premium kitchenware sets, including pot-sets, cutlery-sets, and knife-sets. The campaign specifically targeted three distinct consumer segments through personalized video content.

Creative Strategy:
Target Audiences
1. Home Decor Enthusiasts
2. Gourmets
3. Gift Seekers

Creative Approach
The campaign utilized a sophisticated video matrix approach
- 3 product categories × 3 target audiences = 9 unique video variant
- Each variant tailored to specific audience preferences and motivation
- Focus on driving traffic to local WMF dealers