The Challenge:
Mercedes-Benz needed to disrupt the commercial EV space and convince traditional van buyers to go electric. Not just another vehicle launch – we're talking about shifting mindsets.

The Magic Sauce 🪄:
We crafted a multi-channel digital campaign across Germany, Austria, and Sweden – each with unique market dynamics and buyer behaviors. The secret? Ultra-targeted video content that didn't just tell – it showed.

Conclusion

Mercedes-Benz's data-driven YouTube campaign for the Citan effectively used first-party data to create a personalized customer journey. By segmenting and targeting the audience at each stage, the campaign not only increased awareness, but also significantly increased conversions, setting a new benchmark for digital marketing strategies in the automotive industry.🎯